Good Day Sprout Mamas!
I’m writing our very first blog post for Sprout Collection dressed in my pyjamas at 2 in the afternoon, teeth and hair unbrushed, sleep smeared around my eyes, breasts sore, snacking on chocolate cookies at my desk while my little newborn Georgia Rose naps on the jungle gym beside me (and I figure I have a few precious hours to myself before she wakes up and starts demanding to be fed for the millionth time today).
If our friends and families thought we were crazy to launch Sprout Collection during my pregnancy (the day of my delivery to be precise), they sure must think we are insane to think we can keep this up with a demanding newborn. Maybe we are, but I’m just so excited and believe so strongly in what Sprout can offer to expecting mothers – something that I wasn’t able to enjoy during my pregnancy. Maternity clothing that works!
In 2017, I married my best friend and thought we would spend the next few years together on our own, enjoying our newly married status and travelling the world together.
As always, Life intervened. We found out we were expecting our first child in May and I soon realized that I would need a whole new maternity wardrobe to accommodate my growing body (not just my belly)!
Living in Toronto, I thought I would easily find good quality maternity clothing at an affordable price but I was so wrong! The big department stores (The Bay for instance) have pulled their maternity lines from their brick and mortar stores. Boutique maternity stores are charging exorbitant prices for beautiful stylish maternity clothes that I would only wear for a few months. I did purchase some cheap basics but that wasn’t really enough to get me by, especially with the changing seasons. I am not a fashionista by any stretch of the imagination, but I do prefer well-made clothing that can sustain long-term wear and usage to fast-fashion that falls apart easily and ends up quickly in landfills.
For the first two months, I was still able to fit into my regular clothes. By month 3, I was buying larger sizes of the usual brands that I liked. The second trimester was more tricky. I started wearing my husband’s clothes and anything that was loose fitting and baggy. By months 4 and 5, I was desperate. I was tired of hiding my body in oversized knit sweaters all the time (it was the dead of winter by that stage) and I figured I deserved to splurge on a few stylish pieces that I could wear and show off my baby bump in. I bought 3 garments online that day and blew approximately $800 inclusive of shipping, tax and duty charges.
That was the last time I shopped during my pregnancy.
That was the first time I started thinking of how I could provide alternative, sustainable and high quality maternity options for expecting mothers.
And that was how Sprout Collection was born.
I don’t want to sound like a broken record but our objective is to provide accessibility to high-quality maternity garments to all expecting mothers at an affordable price. Maternity fashion does not have to be this black hole where you hide your body in ill-fitting clothing for the majority of the year because you’re smart enough not to spend outrageous amounts of money on clothes you’ll never wear again.
Let Sprout Collection build your closet for you while you spend your time and energy on where it’s most needed – you and your little Sprout!
I’m so excited that we beta launched a few weeks ago and we’ve already had positive feedback from most of our customers. Thank you to all of you for your patience and support. We could not have done it without you. Please share the love and tell anyone you know who would be interested in joining our community of Sprout Mamas!